Went to pick up my press badge at MacWorld (iPhone in Action book is out!), but they would not let me have press badge until AFTER keynote.
Anyone attending MacWorld that would like a review copy of my book “iPhone in Action: Introduction to Web and SDK Development”, let me know.
At Raven Zachary’s iPhone Intelligence Party in Harlot’s, on Minna St. SF
At the Japanese iPhone Developer meeting at Six Apart on 4th St. Some fascinating ideas about iPhone from a different culture.
I wanted to see MacHeads, but was told you needed invite. I saw myself briefly in one of their trailers, so I wonder if I’m in it any more.
I miss the chair massage that used to be in the hallway between the MacWorld Expo halls.
Anyone at MacWorld want to meet? I’ve got some time to kill before 6.
Replying to @joehewitt
I’d love to see an iUI that works well on all webkit browsers (safari, android, nokia & now Palm Pre).
Replying to @joncallas
I’m in south hall with Jon Pugh.
Posted the slides from my iPhone talk last night “Web Development or SDK?” http://tinyurl.com/7m22e9
Replying to @sujamthe
livedblogged my talk at http://tinyurl.com/8bx8bz
At the Castro–Bud Cort points to a woman in audience who is inspiration for Maude in Harold & Maude - she is still around!
At NATPE conference in Las Vegas. Learning about how TV producers are thinking about the internet.
Wonder if any NATPE (National Association of Television Broadcast Executives) conference attendees are on Twitter?
Replying to @MuthaMae
Thanks - I come from a more tech space so I’m glad to see that not all here at NATPE are old media.
#NATPE HBO Brazil’s Alicé used a lot of social media (facebook, 100+ videos, blog) but it seemed one-way, or the presentation only showed th
@muthamae, @1timstreet - maybe a Twitter meetup at #NATPE is warranted?
The #NATPE digital space discussion seems oriented around achieving branding and advertising goals, but little on monetization, i.e. iTunes
#NATPE What about things like Dr Horrible selling on ITunes or content-centric iPhone/iPod touch apps for sale?
@1timstreet For instance what about Latin American HBO selling Spanish titles pn US iTunes - currently they are just pirated. #NATPE
For those just following me at #NATPE I just finished a book on iPhone development published by manning.com/iphoneinaction
I’m excited by advance screening of Josh Whedon’s #Dollhouse at #NATPE – it will launch on TV Feb 13
Elisha “I know… actions have consequences” older woman “but what if they didn’t?” #dollhouse #natpe
Replying to @1timstreet
Want to meet after dollhouse?
From @1timstreet: #NATPE Joss Whedon’s DOLLHOUSE is Alias meets The Stepford Wives with a Whedon twist!
RT From @1timstreet: We have a NATPE TweetUp going on at House of Blues #NATPE NOW!
Wrote a quick, no spoilers, review of Josh Whedon’s upcoming Dollhouse at http://tinyurl.com/aa5eyg
Some have asked why I’m attending NATPE – 3 reasons: iPhone as content delivery, old media is learning social media, & I’m pitching a story
At #NATPE keynote, speaker John Feltheimer, CEO of Lionsgate. He is bullish inspite recession. Pointing out some of the breakout successes.
John Feltheimer: “We are witnessing the simple right of passage from one era to another. We’ve seen this many times before.”#NATPE
John Feltheimer: “Those who adapt to the new landscape, they will do so during a time when there are more viewers then ever before.”#NATPE
John Feltheimer definitely is optimistic about the opportunities despite recession, “the bad economy is the best critic on the planet”#NATPE
Though there is nothing new in John Feltheimer’s talk, he is clearly articulating all the issues well while keeping us optimistic. #NATPE
John Feltheimer: “Two and a half million downloads of Weeds and Mad Men” and a bunch of other useful good numbers in talk #NATPE
John Feltheimer (in response to my question): “Some of our iTunes titles priced at standard $10 sold 180 copies/wk, lower price&promo=+18K”
Replying to @1timstreet
Can you better define for me what you mean by “brands” people missing? Like who has been here before that isn’t now?
Replying to @dearsarah
Maybe a tweetup again later today? #NATPE
NATPE panel “True Lies - Cable Storytellers in the 21st Century” certainly seems to be celebrating the success of quality TV on cable.
Is it time for a #NATPE tweetup?
Met two tv writers who are pitching a comedy about a gay and straight pharmacists in Wisconsin. Great story with some real integrity #NATPE
Replying to @1timstreet
Where in lobby bar?
@NicoleJordan So where are the #NATPE twitteratti tonight? I’m still at THEHotel Bar, don’t know where Adobe party is.
Everything is a long walk here in vegas–the make you walk through casinos and long hallways with shops to sell you stuff between everything
Special #NATPE Mad Men show/party is sold out if you don’t already have tickets.
Las Vegas is a strange place. Why New York City skyline? http://twitpic.com/184mh
At #NATPE session “Opportunity Knocks: Answer with the Perfect Pitch”. All the panelists are with Cable Ready/Cable U. Moderator Gary Lico
Hmm, not sure about #NATPEpitch session – seems to more about three people who won a Cable Ready contest where they get to pitch to us.
First to #NATPE pitch is “Road Chef”. they roll a brief reel. From the reel a show about a mobile kitchen for catering a surprise party.
First impression from Road Chef reel: derivative mashup of home makeover show & chef show. Actual verbal pitch didn’t change my opinion.
#NATPE pitch: The Cable Ready people did like that Road Chef was a mashup for of makeover, food, travel, comedy genres. I didn’t.
#NATPE Pitch: Cable Ready comments on Road Chef are good. No action statement to close, why the “rush” theme in show, what’s next?
#NATPE Pitch “Secret History of North America”: documentary, more evidence re: Minnesota viking stone, and other pre-columbus explorers.
#NATPE Pitch: Ugh, Secret History lost me when they say the templars came to the americas. “Cut away the myths find the truths” – what!
#NATPE pitch: I guess there might be a market for this Angels and Demon’s movie coming out, but at first it looked like real history.
#NATPE pitch: C/R comments on Secret History: liked that timing is right, liked video reel, liked mentioned budget range.
#NATPE pitch: C/R comments on Secret History: didn’t like passive voice in real, liked pace, older speaker experts will loose viewers
#NATPE pitch: my comments: Secret History opened with the close, but I liked their passion. They didn’t say that key person is CBS newswoman
#NATPE pitch: show “Rally” a makeover show for high schools – bring communities together with pep rally to makeover high schools.
#NATPE Pitch: Rally’s reel shows various decrepitudes of an inner city high school, a promising inner city black HS student is featured.
#NATPE Pitch: Rally people will arrive with a yellow school bus, principal will go to boot camp, students are challenged for sponsors
#NATPE Pitch: Rally will then get students, teachers, community over a weekend to fix school with money from sponsors (Microsoft/Home Depot)
#NATPE Pitch: C/R comments: Rally is positive, affirming, which good new theme for today. Liked mention of sponsors of possible talent.
#NATPE Pitch: C/R comments: Concerned about the 48 hour weekend deadline for big things like building gym. Like emotion and concern.
#NATPE Pitch: C/R comments: Rally “one sheet” wasn’t as good as reel, remember some people will not see both. Who is the Rally “team”?
#NATPE Pitch: C/R comments: How is Rally going to deal with the local laws? They didn’t mention about connection to non-profit does this
#NATPE Pitch: C/R comments: Rally reel needs more graphics, more “sing”, not just shots. He also liked mention of online component.
#NATPE Pitch: my comments on Rally: reel seemed dry, maybe Cable Ready is right about needing graphic sizzle, but I think more is needed.
#NATPE Pitch: My comments on session: interesting to watch pitches for cable productions, but all have video pilots done in advance.
#NATPE Pitch: My comments on session: What I wanted was more on pitching scripts and concepts pre-production.
#NATPE Pitch: My comments on session: For narrative forms, cable doesn’t want produced pilots, they want to be involved early on.
#NATPE I’m disappointed two good sessions later are running at same time, one on web media, and Tim Kring “Heroes” on alternative reality tv
#NATPE Pitch: Cable Ready says of the three, the winner is: Secret History, because they felt it could be sold internationally, not just us
#NATPE pitch: I asked about that two pitches have sales closes: Road Chef & Rally. Secrets closed at opening statement, not end.
#NATPE pitch: Cable Ready’s answer was yes, it can be very good to open up with exactly what you want - close at the beginning.
#NATPE Digital Studios Session: I’ve never heard of Digital Farm before. They are behind “gemini division”, “afterworld” and online titles
#NATPE Digital Studios Session: Brent Friedman/Electric Farm talks about how to cleanly integrate brand content but keep integrity of show
#NATPE Digital Studios Session: Brands and agencies typically come to digital studios first, and then digital studios create around it
#NATPE Digital Studios Session: Advantage to digital studios is no deficit financing, budget is set from beginning
#NATPE Digital Studios Session: but challenge to digital studios is staying proactive, being creatively challenged when brand come to them.
#NATPE Digital Studios Session is supposedly being streamed at http://www.stickam.com/natpe
#NATPE Digital Studios Session: Why don’t advertisers jump in on LOL cats? They say they want an alternative to TV, but then don’t buy.
#NATPE Digital Studios Session: The problem is the evolution of metrics, it currently requires a leap of faith. YouTube gives a good metric.
My social media listeners live now should look at #NATPE stream http://www.stickam.com/natpe – good stuff.
#NATPE Digital Studios Session: IP license fees for digital just don’t seem to often less viable. Giving up the rights may not be worth it
#NATPE Digital Studios Session: Deal with Sony&NBC was critical for Gemini Division show, they needed that credibility to sell to brands
#NATPE Digital Studios Session: Drawback on Gemini Division deal, NBC sent screeners, it came across as an NBC show, but instead is digital.
#NATPE Digital Studios Session: Gemini Studio was misperceived as an NBC TV show, both internal and outside caused problems.
#NATPE Digital Studios Session: But in the end, Electric Farm reports that Gemini Division is profitable.
#NATPE Digital Studios Session: Can d.studios live on web alone, w/o Hollywood? Only for low budget projects?
#NATPE Digital Studios Session: budget of $2-5k per live action short, more for flash.
#NATPE Digital Studios Session: Interesting quote: “Most digital studios were wannabe indie tv producers, but those are dying breed so web”
#NATPE Tim Kring’s Alternative Reality session: demo reel of heroes web sites and all the varieties of different interactive media there.
#NATPE Tim Kring’s Alternative Reality Session being streamed at http://www.stickam.com/natpe
#natpe tim kring: he didn’t come to heroes from comics, but he wanted to tell stories to affect change, so came up with Heroes..
#natpe Tim Kring: the pilot was completely scripted, fullly fleshed out before pitching it.
#natpe Tim Kring: Everything was new, from how actors deals worked, ability to kill of stars, “haiku storytelling”, ….
#NATPE Tim Kring: maybe 7 or 8 stories each episode, each maybe 4 or 5 beats each, shoot reminscent of graphic novels with unusual angles
#natpe Tim Kring: The unusual angles cost more, backing up to take larger views adds time and expense.
#NATPE tim kring: As much as we’d like to have a real relationship with users, but with our TVshows we are four months ahead we can’t.
#NATPE tim kring: but with the online portion of heroes, we can be a lot closer to audience, and have them effect it.
#NATPE tim kring: “I started thinking about how to have a show during a time of falling neilsons would have a wide footprint.
#NATPE Tim Kring: Part of the success was that GE/NBC was motivated to go to internet, and it was so new we could do new stuff.
#NATPE Tim Kring: But that may be a confluence of events that may not longer be out there.
#NATPE Tim Kring: At lot of ideas that don’t make it in TV brainstorm sessions, we pass those ideas on to online, so back those ideas up.
#NATPE Tim Kring: A philosophy of taking a deep show like this and “using every part of the bufallo” where everything feeds to and from show
#NATPE Tim Kring: Everything feeds the canon and mythology of show.
#NATPE Tim Kring: For instance on the Nakemora sword we sell online, there is a story on that box that exists no where else.
#NATPE Tim Kring: Because it is a weird premise, because the number of people is unspecified, there is no finite level of story to tell.
#NATPE Tim Kring: It is unlimited. We don’t know how much osmosis of ideas we don’t feel a lot comes from fans, but it is difficult to guage
#NATPE Tim Kring: It is not our problem what the neilsons are day to day, we first worry about the content in the show and online.
#NATPE Tim Kring: Wonderful thing about what we are doing online is that there is a purity where we are not about ratings and numbers.
#NATPE Tim Kring: It is also a real bridge between seasons. One of the goals for future of TV is that there is no heirarchy of quality.
#NATPE Tim Kring: What resonates with the heroes audience is the general theme of interconnectivity and hope, and it could be you.
#NATPE Tim Kring: The show had an audacity of storytelling, chewed through story very fast.
#NATPE Tim Kring: But ultimately it was that we hit the zeitgest right. People wanted to have hope.
#NATPE It is an archetypal storytelling. It connected on multiple levels. People were predisposed to be involved.
#NATPE Tim Kring: You could feel the resononance in the community that is our audience, and the obama phenom shows we are starved for this.
#NATPE Tim Kring: Unfortunately the leaders of some of the chats sides are often the most outrageious,
#NATPE Tim Kring:but if you can tap into psyches of people, then we have the responsibility to do good things.
#NATPE Tim Kring: Online relationships can be distancing, but increasingly the real connections and online connections are merging.
#NATPE Tim Kring: Mine is a very simple missing statement about archetypal storyting - if you provide a way for people to connect…
#NATPE Tim Kring: …then 99% of the time good will come of it.
#NATPE Tim Kring: The whole idea of how the digital communtity mobilized around Obama was breathtaking, and how communities mobilize is good
#NATPE Tim Kring: When I started thinking about this giant community online, on saving the world, we should form a foundation to grant money
#NATPE Tim Kring: We worked hard on this philonthropic concept, Google was interested too. Very inspirational.
#NATPE Tim Kring: As young google employee walks me back to car, he says “its a lame idea”, you should tell narrative.
#NATPE Tim Kring: I leaned on my car to think about it for half and hour, and I’ve been thinking about it for eight months.
#NATPE Tim Kring: I wondered if Heroes was a byproduct of the post-911 time. I don’t know if that zeitgeist is still there post inauguration
#NATPE Tim Kring: Maybe heroes are irrelevent now, because now the connectivity of people is so immediate we can solve problems together.
#NATPE Tim Kring: Every once in a while, and I see a heroes gathering somewhere around the world, it is quite humbling.
#NATPE I was very impressed by Tim Kring. I’ve been rubbing shoulders w/Hollywood types for a few days, and very few really understand…
… the social web, it is just another broadcast medium. Tim groks the social web as a multiway conversation. #NATPE
Tim Kring also seems genuinely warm and caring, and was very generous with people and fans wanting to talk in hallway after talk. #NATPE
@stattenf There are individual twitter clients that let you block keywords, but no server service for that. And I’m mostly done now. :-)
@stattenf NATPE = National Association of Television Program Executives. The NATPE Market Conference is where TV producers meet networks.
@stattenf I’m here because NATPE folk are trying to understand the future of a world with social web, iTunes dowloads, iPhone apps, etc.
Replying to @CitizenKate
Welcome to twitter. If you use a mac, the enhanced client apps Twitteriffic and TweetDeck are worth taking a look.
@CitizenKate Don’t forget to put your blog or web page on your twitter profile.
Heading to Eye Candy Louge at Mandelay for tweetup.
@lazyweb request: a reliable Twitter to blog post utility. I’ve tried several (see ephemera.lifewithalacrity.com which just stopped one day)
I need to post about the relationship of this post by @jasoncalanis http://bit.ly/xSJ7p and social channel capacity at LifeWithAlacrity.com
Saw Cirque Du Soleil’s Kà tonight – I have seen a lot of Cirque before, but this was way beyond because an immense flexible set. Amazing!
Replying to @missrogue
What did you decide to do about whitewalls for the new @citizenspace?
Enjoyed meeting the #NATPE folks - talked about new media, iphone interactive movies, how to bring rpg.net to the social media, much more.
Heading off to Las Vegas Airport on way to Oakland Airport.
I wish #NAPTE conference would join the social media - they plan on selling the DVDs of session in 4+ weeks. Why not now? Or even free!
I hope someone will write a good blog post on today #NATPE web hits session. Was unable to get stream while waiting at airport.